Andy Suzuki and the method

 
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Recent update

  • Overtime ads running

    • Details below

  • Cover playlist launched

    • Ending 11/1

    • 64 followers

  • Followed up Spotify pitch “Fast Car” for covers playlists

digital marketing

 

  • Test ads for audience running

    • Finished running

    • Details below

  • Pitched ‘Fast Car’ to Spotify editors

    • Pitched to indie editor

      • Aware of track

    • Pitched to specific covers playlists

      • Chill Covers editor aware of track

      • You Got To Hear These Covers editor aware of track

  • Pitched Fast Car to Apple Rep

    • Aware of track

  • Pitched ‘Overtime’ video for YouTube editorial consideration

    • Aware of video - rep sent to pop playlist editor

  • Advertising plan delivered

    • Pushing people towards Spotify

  • Detailed rollout plan delivered through December

    • Focusing on new content

    • One pillar of promo per week

    • Allowing for pivots to new content when needed

    • Focusing promo effort on one piece of content every week

  • Website relaunch and design

  • Examples of artists with cohesive aesthetic and branding delivered

    • To help get ideas moving in regards to refining branding for next record

  • Best practices and guidelines delivered for all socials

  • Mercury Lounge Boosts delivered

    • Boosted posts on Instagram and Facebook

  • Coordination with Mercury Lounge regarding promo for show

    • Set up ticket giveaway with venue that was boosted on Andy and Mercury Socials

    • Coordinated boosting by Mercury Lounge of show promo videos on Facebook and Instagram

  • Submitted and pitched  NYC event calendars for Mercury Lounge show

  • Updated BandsinTown and Songkick

    • SongKick synced to Spotify account

 

Advertising

Overtime Spotify Ads

  • 172 clicks

  • $0.20/click

  • 2.28% result rate

  • 4,530 reach

 

Test ads:

Indie Pop Audience

  • 69 likes

  • $0.46/like

  • 2.73% result rate

 

R&B Audience

  • 28 likes

  • $0.79/like

  • 2.25% result rate

 

Mainstream Pop Audience

  • 55 likes

  • $0.52/like

  • 2.71% result rate

 

 

social media

Facebook likes

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Facebook Trends

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facebook best posts

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instagram best posts

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