Recent update

• Overtime ads running

  • Details below

• Cover playlist launched

  • Ending 11/1

  • 64 followers

• Followed up Spotify pitch “Fast Car” for covers playlists

digital marketing

• Test ads for audience running

  • Finished running

  • Details below

• Pitched ‘Fast Car’ to Spotify editors

  • Pitched to indie editor

    • Aware of track

  • Pitched to specific covers playlists

    • Chill Covers editor aware of track

    • You Got To Hear These Covers editor aware of track

• Pitched Fast Car to Apple Rep

  • Aware of track

• Pitched ‘Overtime’ video for YouTube editorial consideration

  • Aware of video - rep sent to pop playlist editor

• Advertising plan delivered

  • Pushing people towards Spotify

• Detailed rollout plan delivered through December

  • Focusing on new content

  • One pillar of promo per week

  • Allowing for pivots to new content when needed

  • Focusing promo effort on one piece of content every week

• Website relaunch and design

• Examples of artists with cohesive aesthetic and branding delivered

  • To help get ideas moving in regards to refining branding for next record

• Best practices and guidelines delivered for all socials

• Mercury Lounge Boosts delivered

  • Boosted posts on Instagram and Facebook

• Coordination with Mercury Lounge regarding promo for show

  • Set up ticket giveaway with venue that was boosted on Andy and Mercury Socials

  • Coordinated boosting by Mercury Lounge of show promo videos on Facebook and Instagram

• Submitted and pitched  NYC event calendars for Mercury Lounge show

• Updated BandsinTown and Songkick

  • SongKick synced to Spotify account

Advertising

Overtime Spotify Ads

• 172 clicks

• $0.20/click

• 2.28% result rate

• 4,530 reach

Test ads:

Indie Pop Audience

• 69 likes

• $0.46/like

• 2.73% result rate

R&B Audience

• 28 likes

• $0.79/like

• 2.25% result rate

Mainstream Pop Audience

• 55 likes

• $0.52/like

• 2.71% result rate

social media

Facebook likes