Andy Suzuki and the method

 
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Recent update

  • Overtime ads finished

    • Details below

  • ‘Say You Won’t Let Go’ release plan delivered

  • ‘Say You Won’t Let Go’ submitted to

    • CD Baby Internal promo

    • Spotify New Release Artist / Manager

    • Spotify R&B

    • Spotify Indie

    • Spotify Rock

      • Curator of many covers playlists

  • ‘Say You Won’t Let Go’ teaser video delivered

digital marketing

  • Followed up Spotify pitch “Fast Car” for covers playlists

  • Cover playlist ended

    • 71 followers

    • Winner chosen

      • Messaged by the band

  • Test ads for audience running

    • Finished running

    • Details below

  • Pitched ‘Fast Car’ to Spotify editors

    • Pitched to indie editor

      • Aware of track

    • Pitched to specific covers playlists

      • Chill Covers editor aware of track

      • You Got To Hear These Covers editor aware of track

  • Pitched Fast Car to Apple Rep

    • Aware of track

  • Pitched ‘Overtime’ video for YouTube editorial consideration

    • Aware of video - rep sent to pop playlist editor

  • Advertising plan delivered

    • Pushing people towards Spotify

  • Detailed rollout plan delivered through December

    • Focusing on new content

    • One pillar of promo per week

    • Allowing for pivots to new content when needed

    • Focusing promo effort on one piece of content every week

  • Website relaunch and design

  • Examples of artists with cohesive aesthetic and branding delivered

    • To help get ideas moving in regards to refining branding for next record

  • Best practices and guidelines delivered for all socials

  • Mercury Lounge Boosts delivered

    • Boosted posts on Instagram and Facebook

  • Coordination with Mercury Lounge regarding promo for show

    • Set up ticket giveaway with venue that was boosted on Andy and Mercury Socials

    • Coordinated boosting by Mercury Lounge of show promo videos on Facebook and Instagram

  • Submitted and pitched  NYC event calendars for Mercury Lounge show

  • Updated BandsinTown and Songkick

    • SongKick synced to Spotify account

 

Advertising

Overtime Spotify Ads

 

  • 440 clicks

  • $0.23/click

  • 2.00% result rate

  • 9,523 reach

Test ads:

Indie Pop Audience

 

  • 69 likes

  • $0.46/like

  • 2.73% result rate

R&B Audience

 

  • 28 likes

  • $0.79/like

  • 2.25% result rate

Mainstream Pop Audience

 

  • 55 likes

  • $0.52/like

  • 2.71% result rate

 

social media

Facebook likes

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Facebook Trends

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facebook best posts

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instagram best posts

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