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arthur moon

(August 2019)


“If you're looking for an artist somewhere between tUnE-yArDs and Anna Calvi, a woman who goes by the name Arthur Moon might just be your best bet. Hers is a kind of experi-avant-pop that you can deep dive into.” - Noisey

“An artist bent on upending your expectations of what a pop song should sound like.” - WNYC/Soundcheck

"Listening to Arthur Moon's discordant and strangely lovely pop is like viewing a Kandinsky painting: all abstract forms, nonsensical scenes, vivid colors, and broken rules.” - Paper

“There’s no question the Brooklyn-native, whose minimal sound is both airy and trippy, has an alluring quality.” - Out

Spacious drum hits, ambient sweeps, subtle electric guitar, and synth layers that carefully fill around Ashuvud’s vocals." - Stereogum

“This groovy, Vocoder-laden offering from Brooklyn pop group Arthur Moon will certainly add new layers to a lazy summer afternoon laying out in the sun” - Billboard


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Arthur Moon is the moniker of composer/singer Lora-Faye Ashuvud, whose unconventional, polymathic approach to composition evokes the idiosyncratic ethos of bands like Radiohead and tUnE-yArDs. Ashuvud writes her lyrics using cut-up newspaper and magazine articles, and describes the process of composing the music as similarly collage-like. “On the best days,” she said in a recent interview with LPR, “it feels kind of like playing a rousing game of Exquisite Corpse – except only with myself.”

A stubborn autodidact, Åshuvud is the rare multi-instrumentalist and composer who doesn’t read music, which means her queer compositional voice sounds both totally fresh and a little tilted, guided by intuition and improvisation rather than formal training. Åshuvud’s metier is what she calls “incorrect music” and “odd theory”— music that feels good and strange in equal measure. (She also hosts “Odd Theory,” a weekly hour-long radio show with New York Public Radio’s New Sounds.)

Åshuvud’s musical origins were in folk and rock, and with Arthur Moon she takes those influences — an intentionally out-of-tune banjo, or a familiar refrain — and explodes them through the filter of electronic pop to make something totally unique: vocoder translating Eastern European plainsong, electronic polyrhythm meeting playground taunt. She is, as WNYC wrote, “an artist bent on upending your expectations of what a pop song should sound like.” The result is poignant, raucous, and perfectly “incorrect.”

Her self-titled debut album is being released in June 2019 in partnership with Vinyl Me Please through their Rising initiative with a limited edition vinyl release and marketing campaign introduction Arthur Moon to their engaged user base.





On Tour With Oh Land