Arum Rae

Release Date: 7/15

 
 

Recent Updates / Highlights

  • Ad plan in effect - see details below
    • Fan acquisition ads
    • EP download ads
  • Tour with Rodriguez announced
    • Creating tour admat
    • Updating BandsinTown and Facebook events
      • Waiting on details
  • Continuing playlist placement conversation with Spotify
    • Sending new information with tour dates
  • Pitched Asos brand partnership
    • Following up with Rodriguez tour information
  • Pitched Reformation brand partnership
    • Following up with Rodriguez tour information
  • Pitched Nasty Gal brand partnership
    • Following up with Rodriguez tour information
  • Glossier sent product - waiting for photos to send
  • Farherty branded playlist contest pitched
    • Following up
  • YouTube Music Night penciled in for October
    • Following up for confirmation

Digital Marketing

  • Radiohead cover delivered for socials
  • Spotify playlist posted on socials
  • EP Delivered to Pandora
    • Flagged “Wasn’t My Time” as focus track
    • Editorial fast tracked ingestion
  • Facebook Live ran
  • Spotify pages merged and insights set-up
    • Spotify playlisting “how to” meeting
  • Bandpage edited and deleted redundancy
  • Wikipedia page created
    • Edits made
  • Updates created for Rovi / AllMusic
  • Marketing drivers sent for editorial placement
  • One sheet created for pitching brand partnerships
    • Pitching smaller clothing brands with Instagram following
  • Social media calendar created
  • Facebook and Twitter banner changed to new press photo
  • Digital best practices and social media suggestions document sent

Advertising Stats

 

Facebook Fan Acquisition - revised campaign with larger audience size

  • 4,732 reach
  • 198 likes
  • $0.66/ like

 

 

Facebook EP Download

  • 26,000 reach
  • 1,141 clicks
  • $0.23/click
 
 

Social Media Stats

Percentage Growth

Facebook Likes

 

Social Media Rollout


6/22

Facebook

Getting ready to share some new music soon!  In the meantime, here's "I Love Love" shot by the lovely Shervin Lanviz.


6/27

SONG PREMIERE AND EP ANNOUNCE

all socials

 

So excited to announce Loners.  Very proud of these tracks and I am over the moon to finally be able to share them with you.  Thanks to XXX for the premiere.


6/27

RESKIN SOCIALS WITH ALBUM ARTWORK

all socials

 

7/4

Facebook live in livingroom

FACEBOOK - TEASE ON ALL

 

Play some new songs and cover


7/11

acoustic video 1 premiere

NATIVE ON FB AND ON YOUTUBE, TEASER ON INSTAGRAM

 

Social media asset


7/13

Showcase @ django

NYC

 

7/14

Showcase @ Django

NYC

 

7/15

Release date

 
 

7/15

wasn't my time video premiere

all


7/18

inspirations playlist live

spotify// facebook

 

Brand partnership?


7/25

Lyric/visualizer video premiere

all

 

Full of flowers!


8/1

acoustic video 2 premiere

 
 

8/8

Lo Fi cover video premiere

Facebook LIve

 

8/15

Acoustic video 3 premiere

 
 

8/17

No Name Showcase

LA

Can we live stream it?


8/18

Resident Showcase

 
 

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