Arum Rae

Release Date: 7/15

 
 

Recent Updates / Highlights

  • Ad plan in effect - see details below
    • Fan acquisition ads
      • First ads run
      • Added potential reach to 150,000
    • EP download ads
  • Glossier committed to sending product
    • Will post photos from Arum’s accounts
  • YouTube Music Night penciled in for October

Digital Marketing

  • Facebook Live ran
  • Spotify pages merged and insights set-up
    • Spotify playlisting “how to” meeting
  • Bandpage edited and deleted redundancy
  • Wikipedia page created
    • Awaiting updates for editing
  • Updates created for Rovi / AllMusic
    • Awaiting UPC of previous EPs
  • Marketing drivers sent for editorial placement
  • One sheet created for pitching brand partnerships
    • Pitching smaller clothing brands with Instagram following
  • Social media calendar created
  • Facebook and Twitter banner changed to new press photo
  • Digital best practices and social media suggestions document sent

Advertising Stats

 

Facebook Fan Acquisition

  • 6,490 reach
  • 90 likes
  • $1.11/ like

 

Facebook EP Download

  • 8,966 reach
  • 299 clicks
  • $0.35/click
 
 

Social Media Stats

Percentage Growth

Facebook Likes

 

Social Media Rollout


6/22

Facebook

Getting ready to share some new music soon!  In the meantime, here's "I Love Love" shot by the lovely Shervin Lanviz.


6/27

SONG PREMIERE AND EP ANNOUNCE

all socials

 

So excited to announce Loners.  Very proud of these tracks and I am over the moon to finally be able to share them with you.  Thanks to XXX for the premiere.


6/27

RESKIN SOCIALS WITH ALBUM ARTWORK

all socials

 

7/4

Facebook live in livingroom

FACEBOOK - TEASE ON ALL

 

Play some new songs and cover


7/11

acoustic video 1 premiere

NATIVE ON FB AND ON YOUTUBE, TEASER ON INSTAGRAM

 

Social media asset


7/13

Showcase @ django

NYC

 

7/14

Showcase @ Django

NYC

 

7/15

Release date

 
 

7/15

wasn't my time video premiere

all


7/18

inspirations playlist live

spotify// facebook

 

Brand partnership?


7/25

Lyric/visualizer video premiere

all

 

Full of flowers!


8/1

acoustic video 2 premiere

 
 

8/8

Lo Fi cover video premiere

Facebook LIve

 

8/15

Acoustic video 3 premiere

 
 

8/17

No Name Showcase

LA

Can we live stream it?


8/18

Resident Showcase

 
 

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