Arum Rae

Release Date: 7/15

 
 

Recent Updates / Highlights

  • Mailing list welcome note with IG track sent
    • 57% open rate
    • 30% click through rate
  • Ad plan in effect - see details below
    • Final $200 spend for next two weeks
  • Pandora AMP analytics set up
  • Continuing playlist placement conversation with Spotify
    • Sending new information with tour dates
    • Invited to NYC Town Hall show
    • Analytics showing huge growth in tour markets
      • Toronto now second largest city
  • YouTube Music Night Confirmed
  • Pitched Asos brand partnership
    • Asked Arum for clothing requests
    • Sending in - ask for photos of Arum in clothes after
  • Glossier sent product - waiting for photos to send
  • Farherty branded playlist contest pitched

Digital Marketing

  • Tour with Rodriguez announced
    • Creating tour admat
    • Updating BandsinTown and Facebook events added
  • NoiseTrade EP set up
    • Secondary feature secured
    • +900 emails first week
    • Second look in 9/7 email newsletter
  • Pitched Reformation brand partnership
    • Followed up with Rodriguez tour information
  • Pitched Nasty Gal brand partnership
    • Followed up with Rodriguez tour information
  • Radiohead cover delivered for socials
  • Spotify playlist posted on socials
  • EP Delivered to Pandora
    • Flagged “Wasn’t My Time” as focus track
    • Editorial fast tracked ingestion
  • Facebook Live ran
  • Spotify pages merged and insights set-up
    • Spotify playlisting “how to” meeting
  • Bandpage edited and deleted redundancy
  • Wikipedia page created
    • Edits made
  • Updates created for Rovi / AllMusic
  • Marketing drivers sent for editorial placement
  • One sheet created for pitching brand partnerships
    • Pitching smaller clothing brands with Instagram following
  • Social media calendar created
  • Facebook and Twitter banner changed to new press photo
  • Digital best practices and social media suggestions document sent

Advertising Stats

 

Facebook Fan Acquisition - revised campaign with larger audience size

  • 14,688 reach
  • 349 likes
  • $0.90/ like

 

 

Facebook EP Download

  • 26,000 reach
  • 1,141 clicks
  • $0.23/click
 
 

Social Media Stats

Percentage Growth

Facebook Likes


PANDORA


SOCIAL MEDIA ROLLOUT

Your organic growth has gone noticeably up since touring! Keep posting about tour stuff on Facebook and Instagram. Because there are a good amount of new fans we should post snippets of music.

 

8/18

Resident Showcase

 
 

8/17

No Name Showcase

LA

Can we live stream it?


8/15

Acoustic video 3 premiere

 
 

8/8

Lo Fi cover video premiere

Facebook LIve

 

8/1

acoustic video 2 premiere

 
 

7/25

Lyric/visualizer video premiere

all

Full of flowers!


7/18

inspirations playlist live

spotify// facebook

Brand partnership?


7/15

wasn't my time video premiere

all


7/15

Release date

 
 

7/14

Showcase @ Django

NYC

 

7/13

Showcase @ django

NYC

 

7/11

acoustic video 1 premiere

NATIVE ON FB AND ON YOUTUBE, TEASER ON INSTAGRAM

Social media asset


7/4

Facebook live in livingroom

FACEBOOK - TEASE ON ALL

Play some new songs and cover


6/27

RESKIN SOCIALS WITH ALBUM ARTWORK

all socials

 

6/27

SONG PREMIERE AND EP ANNOUNCE

all socials

So excited to announce Loners.  Very proud of these tracks and I am over the moon to finally be able to share them with you.  Thanks to XXX for the premiere.


6/22

Facebook

Getting ready to share some new music soon!  In the meantime, here's "I Love Love" shot by the lovely Shervin Lanviz.


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