(September 15, 2017)
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Black Kids were just a bar band kicking around Jacksonville, Florida-born when Pitchfork stumbled upon 4 songs on the band’s Myspace Page in 2007 and included them in their Best New Music round up. The next year saw the release of their full length, Partie Traumatic (which broke the Top 5 in the U.K.) and its attendant world tours, festival performances, and late-night-TV appearances. Lead single “I’m Not Gonna Teach Your Boyfriend How To Dance With You” soundtracked everything from sweaty club nights to blockbuster movies, and is still being spun (and licensed for TV and film) to this day.
What took Black Kids nine years to release their second album? Burn out, side projects and other assorted distractions can be blamed for the lack of progress, but most of all “I couldn’t write a chorus,” says lead singer Reggie Youngblood. “And for a band that worships The Chorus, this was problematic.”
Thankfully the band has rediscovered their center of gravity, and the result is the hook-y, chorus-laden Rookie. Like the band’s 2008 debut, Partie Traumatic, the album is a glorious pastiche of pop history, featuring exuberant synth pop, Britpop, indie rock and other assorted influences, nestling into a groove somewhere between The Cure and LCD Soundsystem.
“[Obligatory Drugs] …like what might happen if Beck produced a track for LCD Soundsystem.” – Stereogum
“It’s not often that you can plausibly put The Cure and Bob Dylan into the same sentence. But such is the case with the video for The Black Kids’ “If My Heart Is Broken.” - Playboy
“New single “If My Heart is Broken” finds them back in their finest Anglophilic frippery, all ringing guitars, shimmering melodies and masterful harmonies – but with a bit of an underlying country twang." - Black Book (July 2017)
“Think of [Obligatory Drugs] as the nonchalant older kid that just embodies cool. It doesn’t have to try very hard… Try to get this one out of your head.” - Earmilk
“It's everything they are — fun, upbeat and well in-touch with it's own oddity.” - Paper*
"[Obligatory Drugs] shouldn't be as awesome as it is" - Ghetto Blaster
Billboard Print Feature - Summer 2017
FMQB SubModern Singles - #87 for "Obligatory Drugs"
Modern Rock / Triple A Specialty
KYSR/Los Angeles, WVMO/Madison, WI
WI + LA, Indie103/Los Angeles
CBC Radio 3