Founded in 1994, Girlie Action is a full service music marketing agency offering a wide range of artist and project management services designed to create and promote music and lifestyle driven products, and to power the careers of artists and innovators around the world.
Girlie Action services include:
Social, Digital and Direct-to-fan Marketing
Over the past 25 years Girlie Action has represented some of the world's most innovative artists and creators, including Santigold, They Might Be Giants, Meshell Ndegeocello, The Preservation Hall Jazz Band, Talib Kweli, Tori Amos, My Morning Jacket, Danzig, Krishna Das, Wyclef, Morrissey, Sia, Kathleen Hanna (Bikini Kill, Le Tigre, The Julie Ruin), LCD Sound System, Antony and the Johnsons, The White Stripes, Wu-Tang Clan, Don Giovanni Records, DFA Records and many more.
Our client roster also includes film & television creators, including director Silas Howard (Transparent, POSE), and we have worked on a multitude of documentaries (The Punk Singer, Salad Days, A Band Called Death) and feature films (Good Will Hunting, Lost in Translation, Velvet Goldmine, Little Miss Sunshine). We have executed PR campaigns for visual artists such Steve Keene, burlesque artist Dita Von Teese, graphic novelist Nicole Georges, civil rights activist/comedian Lizz Winstead and festivals such as The Food Film Fest, PSYCHO Fest LV, Sequence, The Gowanus Block Party, Et Cultura. We have also created campaigns for brand clients such as Puma, Ray-Ban, Microsoft, Scion, Absolut, Diesel and more, making us one of the most sought-after agencies in the country for introducing unique lifestyle and entertainment-driven products and events to the most influential tastemakers.
Girlie Action will act as the point person through the life of a project - using years of expertise and relationships to streamline the release process. Working in a variety of genres with distributors from around the world, Girlie Action is able navigate and quarterback opportunities on behalf of management and labels.
Girlie Action leverages long standing relationships with Digital Service Providers to work alongside distribution to maximize pitching for playlists across all platforms. We work with artists teams to identify the best strategy to make sure we’re setting each release up for success. In addition to pitching DSPs, Girlie Action pitches hundreds of third-party playlists created by brands, media outlets, bloggers and tastemakers across all streaming platforms including Youtube.
Social, digital and direct-to-fan Marketing
We create and execute personalized, innovative marketing campaigns for each release. Working hand-in-hand with the artists to magnify their voice and create the drivers and moments necessary to build a successful album release. From high level strategy, to social media best practices, to media and ad buying - we work to target and expand the every artists fan base.
Girlie Action will liaise with promoters, agents and artists to make sure that all tour dates are given attention. From creating the perfect tour announced, to killer assets, targeted social media posts -- we make sure that we’re working to sell tickets in every market.