WHAT WE DO
-Compelling content and engagement strategy.
-Customized timeline, strategy and execution.
-Strong direct-to-consumer (D2C) initiatives.
-Web assets and engaging social media
-Social media output to best promote ticket & album sales.
-Social sharing initiatives and other “calls to action” to engage fans and build community.
-Cost-effective social media and digital advertising strategy.
-Placement on socials of custom, client & collaborative created assets.
-Schedule for updating web properties to maximize fan engagement / grow fan base.
-Best Practices specific to artist.
-Deep analysis to assess effectiveness of each initiative.
-Web property optimization.
-Social Media manuals exclusive to artist and artist goals at end of campaign.
-Content and engagement strategies.
-Digital advertising strategies.
-Expert campaigns to build email list.
-Cross-promotions via third-party platforms.
-Client-specific brand targeting.
-Creative direction tailored to artists and specific goals.
Consult and collaborate
-With PR, Radio and other marketing teams to amplify all media coverage across artist’s socials.
-With digital service providers.
Founded in 1994, Girlie Action is one of the leading boutique marketing firms in the U.S. specializing in music and pop culture. With a long-standing reputation for representing some of the most innovative yet popular artists in the United States, we have created marketing campaigns for a variety of lifestyle brands, introducing unique entertainment-driven products and events to the most influential tastemakers in the country. Since 2011 Girlie Action has also offered a vertically integrated suite of “label services”, providing our clients with the same expertise, infrastructure and marketing services traditionally offered by a large, successful and well-branded indie label.
Girlie Action has represented some of the most influential and acclaimed artists in pop culture, including My Morning Jacket, Santigold, Morrissey, Sia, Tori Amos, Kathleen Hanna & The Julie Ruin, The Cure, Cut Copy, Amanda Palmer, Meshell Ndegeocello, The Might Be Giants, CSS, Antony and the Johnsons, Escort, Cody Chestnut, Marianne Faithful, Dead Can Dance, Mika, The Rapture, Fishbone, DFA Records and many more. We have also created PR and marketing campaigns for clients such as Puma, Ray-Ban, Microsoft, Scion, Skull Candy, Absolut, Guitar Center and Diesel, making us one of the most sought-after agencies for introducing innovative artists and unique entertainment-driven products and events to the most influential tastemakers in the country.
Now more than ever, an artist’s ability to connect directly with their fans is crucial to their success, which is why we urge strong fan-facing programs to support your PR and other traditional music marketing efforts. Girlie Action’s digital marketing services are designed to help our clients create programs that will quantifiably expand, engage and ultimately monetize the fan base, ensuring that all interactions with your fans are timely and compelling, and that they all serve to support the new release(s) and any touring the artist does. From re-branding and optimizing all artist web properties (website, online store, and growing list of socials) and setting up third party cross-promotions to creating contests and other unique marketing initiatives, all of our work exploits the latest digital tools, platforms and best practices to engage music consumers where – and how -- they live.
Our strategy will involve a balance between foundational activities – consistent branding and optimization of traditional web properties, including the band’s website, web store, socials, etc. – and creative marketing initiatives designed to attract new fans, and to support all artist activity and content created in conjunction with the upcoming release(s) and tour dates. We will also work with you to develop “best practices” for using Youtube, Facebook, Instagram, etc. most effectively, how to integrate all of these platforms to support each other (without appearing redundant), and how to optimize the use of all content to maximize artist discovery, fan acquisition and monetization.
7 Year Bitch
John Malkovich, Sandro &
Reverend Billy & The Stop
Songs For Tibet
The Crystal Method
The Hot Sardines
(212) 989-2222 ext. 107