GALIMATIAS

 
 
 

Recent updates

  • Revised ad plan sent for Blowback

    • WAVO ads promoting ‘Blowback’ on HypeM running

    • Facebook Ads driving to ‘Blowback’ running

  • Sent examples of Fan Acquisition ads for specific artists

    • Awaiting changes in assets for two ads

    • On hold  

  • Sent HypeM charting update to indie label coordinator at Apple

  • Sent HypeM charting update to Artist/Manager coordinator at Spotify

  • Conversation with Gali and Jordan specifically about content pushing track and playlisting thank yous:

    • Guess the sound from ‘Blowback’ to push people to track post release

    • Cratediggers picture with Barbara Lewis vinyl to thank ‘Friday Cratediggers’ playlist

digital marketing

  • Sent ‘Blowback’ to Apple along with update on analytics from ‘Let Me Know’

    • Lauren said: ‘That’s a good amount of build on the first track’

    • Followed up with asks on specific electronic playlisting

  • Sent ‘Blowback’ to indie label coordinator at Spotify

  • Sent ‘Blowback’ to artist/management coordinators at Spotify

  • Sent ‘Blowback’ to indie editor

    • Mentioned The Orchard and simply poked slightly

  • 15 targets delivered for individual artist like ads

  • Ads finished

    • Details below

  • Followed up with Apple playlisting

  • Followed up Spotify Artist reps

    • Specifically pitching mood /summer playlists

  • Shazam verified

  • Ad plan delivered

    • Approved

  • Ad creative delivered

  • Release week roll out delivered

  • Apple pitched

    • Sent to indie label rep

    • “Song’s great” feedback!

  • Spotify pitched

    • Indie new release

    • Pop new release

    • Artist reps

  • Test ads ran - testing three creatives for Facebook likes

    • $50 Budget

    • Details below

  • New cover photo delivered and uploaded

  • Urban Flora anniversary video created

  • Best practices delivered

  • Bumper videos created

Advertising

Facebook Likes Custom Audience - “New Music from Galimatias”

  • 94 likes

  • 5,340 reach

  • $0.12 / like

  • 1.48% result rate

 

Facebook Likes Custom Audience - “After Urban Flora”

  • 51 likes

  • 2,674 reach

  • $0.10 / like

  • 1.64% result reach

 

Facebook Likes -Lookalike Audience - “Sound Design”

  • 2 likes

  • 233 reach

  • $1.57 / like

  • 0.85% result rate

 

Facebook Likes - Lookalike Audience - New Music”

  • 0 Likes

  • 89 reach

  • 0 / per like

  • 0% result rate

 

Facebook Likes - Lookalike Audience - “After Urban Flora”

  • 19 likes

  • 968 reach

  • $0.54 / Likes

  • 1.84% result rate

 

Sound Design Post Boost

  • 9,556 engagements

  • 11,961 reach

  • $0.01 / per view

  • 12.44% result rate

 

Announce Post Boost

  • 2,831 engagements

  • 15,839 people reached

  • $0.02 / per engagement

  • 7.03% result rate

Facebook/Instagram Driving to Smartlink - Lookalike Audience

(Finished Running)

  • 53,748 reach

  • 2,076 clicks

  • $0.13/click

  • 2.68% CTR

 

Facebook/Instagram Driving to Smart Link- Custom Audience

(Finished Running)

  • 37,016 reach

  • 1,543 clicks

  • $0.15/click

  • 2.47% CTR

 

Facebook Acquisition  - Lookalike Audience

(Finished)

  • 37,699 reach

  • 883 likes

  • $0.22/like

  • 1.39% result rate

 

Facebook Acquisition - Custom Audience  

(Finished)

  • 21,549 reach

  • 532 likes

  • $0.28/like

  • 1.24% result rate

 

Facebook Boost - Sound Design II

  • 26,637 reach

  • 8,542 views

  • $0.003/ view

  • 21.09% result rate  

 

Facebook Likes Custom Audience - “Sound Design"

  • 201 Likes

  • 10,579 Reach

  • $0.10 / Like

  • 1.38% Result Rate

 

 

 

 

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