MIA BERRIN // Publicist


You’ve got to meet Gigi Rowe. You never know what she’ll be wearing (what color wig she’ll be sporting), you could never guess the stories she’ll tell you, but you’re guaranteed to leave happier, and you’ll probably be eating cupcakes.

For Gigi Rowe, everyday life is performance art. The streets are her runway, the world is her stage. She’s a self-proclaimed “glamorous runway” who’s undoubtedly serving up some magical girl realness, trailing glitter wherever she goes. Inspired by epic ’80s female icons like Cyndi Lauper, Madonna and Cher, Gigi’s vibe, and her wigs, are an explosion of vibrancy and color, her one-of-a-kind personality, flair and infectious energy are bursting at the seams. It’s only a matter of time before the world gets to experience the magic. 

In a former life, she was signed by LA Reid to Island Def Jam, had epic encounters with Jay-Z and Lionel Richie, performed at Lollapalooza and was the first-ever recipient of the Buddy Holly Prize from the Songwriter’s Hall of Fame for being “true, original and great”. She studied art history in Scotland, and has lived in NYC, LA, Nashville, London and Miami. 

Gigi’s persona has been immortalized in the wildly popular Just Dance video games, the #1 dance video game franchise globally. She’s had three of her songs featured on the games - alongside Beyonce, Lady Gaga and Ariana Grande - and avatars created in her image. She performed on an arena stage at Game XP at Rock In Rio, hosted and performed at a launch event sponsored by Coco Cola and Cinemark, opened for Bebe Rexha at Miami Beach Gay Pride, and has connected with fans all over the world - the “Gigi Pops”.

Currently living in LA, Gigi has an exciting few months coming up, and will be releasing a lot of new music. She’s collaborating with rising future-bass EDM producer NATIIVE (who's garnered support from R3HAB and San Holo) on a dreamy track “Lost In Each Other”, a young producer Nick Lee (who just signed to Scooter Braun's Atlas Music Publishing and has worked with Cody Simpson, cupcaKKe and BabyJake). Gigi is also collaborating with Yuri Rybak, producer for Chiddy Bang, Lil Dicky and Brendan Urie, who's song “Molly” is a certified gold record with over 106 million streams on Spotify.

With all these exciting things in the works, and the spirit of a superstar, Gigi Rowe is a name, and a face, you’ll soon come to know, and remember.