Holiday Mountain

Release Date: 8/12


Digital Marketing:

Recent Updates / Highlights:

  • Wikipedia article accepted
    • Edits given to band
  • Coffee and Weed native Facebook video uploaded
    • Reaching out to Weed and Weed Lifestyle brands regarding reposting video
    • Reaching out to Weed tumblrs regarding reposting of video
      • VeraMeat may post
      • VidaKush will post on blog
      • Grassroots will post on socials and blog
  • Added to “Your New Release Radar” on Spotify
  • Showed up on 3 people in the office so algorithm is picking up songs!
    • Buffin / Como tracks we’ve found
  • Bump that Bass uploaded as Facebook native video
  • Posted on Coffee and Weed Reddit
    • /r/Indieheads, /r/ListenToThis,  /r/StuffForStoners, /r/Stoner, /r/WeedinSpace /r/weed
    • Continuing to post slowly to avoid spam rules
  • “More” handwritten lyrics created
    • Waiting on premiere to use on socials
  • Continuing to post GIFs to Tumblr and Facebook
  • Spotify follow and playlisting contest pitched
    • Aim to create drivers for Spotify playlisting
    • Awaiting approval to move forward
  • Gifs scheduled and created for “Como” video
  • Tunecore editorial pitch and marketing drivers sent for “Como” single release
    • Need 3 weeks for consideration
    • Flagged to Tunecore partners as priority track
    • Flagged to Tidal and Spotify as priority track
  • Band one sheet created
    • Use for editorial pitching and social media partnerships
    • Manic Panic passed on partnership
    • Pitching indie make-up and clothing companies
  • Advertising plan and keywords created and sent for approval
  • Restarted Tumblr
    • Scheduled all gifs from Como out on Tumblr
    • Working with Tumblr to magnify profile
      • Pitched to partnerships
      • Pitched to developing artists
  • Submitted for Tunecore editorial placement
  • Flagged “Como” for priority to Spotify
  • Created list of “latin alternative” community pages for outreach
    • To post all videos
  • Edited Bandpage
  • Submitted album to Rovi/All Music
  • Social media timeline created
    • With placeholders, see below
  • Editorial pitch to Tunecore for full album - on release date and two weeks post release
    • Pitched pre order placement on iTunes
    • Flagged to Spotify as priority
    • Pitched Tidal for Latin Alternative placement and playlisting
  • Continuing to reach out to Spotify re: Playlisting
  • Inviting Partners out to NYC residency shows:
    • Spotify
    • Tidal
    • Tumblr
    • TuneCore
  • Gif created from “More + More” video for posting
  • ToneDen Spotify follow contest pitched
    • 48 entries
    • Winner chosen
  • Confirmation from Spotify that band being pushed to Latin Alternative and Electro alternative playlisting
  • Confirmation form Tidal that band being pushed to Latin Alternative playlisting
  • Reached out to VitaCoco for NYC promo
  • Reached out to Tidal for NYC opportunities when in NYC for residency
  • Dash Radio interested in LA in studio when they are in California
  • Continuing conversations with Tumblr in regards to feature placement
    • Reached out to head of music in regards to Tumblr IRL during NYC residency
  • Requested Gifs created from “Buffin” and “More”

Social media stats

Percentage growth

Facebook Likes





Como Teaser GIF

all socials


Como teaser gif

all socials


Como video premiere/single drop



Behind the scenes album- como video

facebook/ tumblr/ instagram

Holiday Mountain.gif



summer playlist up

all socials-- collaborative with Mexican institute of sound


Spotify playlist


lyric photos

all socials

Handwritten/doodles out lyrics to More + More


More & More single premiere



More & More teaser gif



More & More Teaser Gif



More & More video premiere



Facebook live stream

facebook - repost video to tumblr

Let's make this as weird as possible?


Fantasy Track Premiere


With visualizer?


Behind the scenes album - buffin video



buffin single premiere



buffin teaser gif



countdown gif

all socials

From any video


countdown gif

all socials

From any video


countdown gif

all socials

From any video


buffin teaser gif

all socials

From any video


buffin video premiere

all socials

From any video


Street Date



Best posts

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