Holiday Mountain

Release Date: 8/12

 
 

Digital Marketing:

Recent Updates / Highlights:

  • Wikipedia article accepted
    • Edits given to band
  • Coffee and Weed native Facebook video uploaded
    • Reaching out to Weed and Weed Lifestyle brands regarding reposting video
    • Reaching out to Weed tumblrs regarding reposting of video
      • VeraMeat may post
      • VidaKush will post on blog
      • Grassroots will post on socials and blog
  • Added to “Your New Release Radar” on Spotify
  • Showed up on 3 people in the office so algorithm is picking up songs!
    • Buffin / Como tracks we’ve found
  • Bump that Bass uploaded as Facebook native video
  • Posted on Coffee and Weed Reddit
    • /r/Indieheads, /r/ListenToThis,  /r/StuffForStoners, /r/Stoner, /r/WeedinSpace /r/weed
    • Continuing to post slowly to avoid spam rules
  • “More” handwritten lyrics created
    • Waiting on premiere to use on socials
  • Continuing to post GIFs to Tumblr and Facebook
  • Spotify follow and playlisting contest pitched
    • Aim to create drivers for Spotify playlisting
    • Awaiting approval to move forward
  • Gifs scheduled and created for “Como” video
  • Tunecore editorial pitch and marketing drivers sent for “Como” single release
    • Need 3 weeks for consideration
    • Flagged to Tunecore partners as priority track
    • Flagged to Tidal and Spotify as priority track
  • Band one sheet create
    • Use for editorial pitching and social media partnerships
    • Pitching indie make-up and clothing companies
    • Manic Panic passed on partnership
  • Restarted Tumblr
  • Advertising plan and keywords created and sent for approval
    • Scheduled all gifs from Como out on Tumblr
    • Working with Tumblr to magnify profile
      • Pitched to partnerships
      • Pitched to developing artists
  • Submitted for Tunecore editorial placement
  • Flagged “Como” for priority to Spotify
  • Created list of “latin alternative” community pages for outreach
    • To post all videos
  • Edited Bandpage
  • Submitted album to Rovi/All Music
  • Social media timeline created
    • With placeholders, see below
  • Editorial pitch to Tunecore for full album - on release date and two weeks post release
    • Pitched pre order placement on iTunes
    • Flagged to Spotify as priority
    • Pitched Tidal for Latin Alternative placement and playlisting
  • ToneDen Spotify follow contest pitched
    • 48 entries
    • Winner chosen
  • Confirmation from Spotify that band being pushed to Latin Alternative and Electro alternative playlisting
  • Confirmation form Tidal that band being pushed to Latin Alternative playlisting
  • Reached out to VitaCoco for NYC promo
  • Reached out to Tidal for NYC opportunities when in NYC for residency
  • Dash Radio interested in LA in studio when they are in California
  • Continuing conversations with Tumblr in regards to feature placement
    • Reached out to head of music in regards to Tumblr IRL during NYC residency
  • Requested Gifs created from “Buffin” and “More”
 

Social media stats

Percentage growth

Facebook Likes

 

Timeline

*IN FLUX*


6/21

Como Teaser GIF

all socials


6/23

Como teaser gif

all socials


6/24

Como video premiere/single drop

stereogum


7/1

Behind the scenes album- como video

facebook/ tumblr/ instagram

Holiday Mountain.gif

 

7/4

summer playlist up

all socials-- collaborative with Mexican institute of sound

 

Spotify playlist


7/11

lyric photos

all socials

Handwritten/doodles out lyrics to More + More


7/15

More & More single premiere

 
 

7/18

More & More teaser gif

 

7/20

More & More Teaser Gif

 
 

7/22

More & More video premiere

 
 

7/26

Facebook live stream

facebook - repost video to tumblr

Let's make this as weird as possible?


7/29

Fantasy Track Premiere

socials

With visualizer?


8/1

Behind the scenes album - buffin video

 
 

8/5

buffin single premiere

 
 

8/8

buffin teaser gif

 
 

8/9

countdown gif

all socials

From any video


8/10

countdown gif

all socials

From any video


8/11

countdown gif

all socials

From any video


8/12

buffin teaser gif

all socials

From any video


8/12

buffin video premiere

all socials

From any video


8/12

Street Date

 
 

 

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