Holiday Mountain

Release Date: 8/12

 
 

Digital Marketing

Recent Updates/Highlights

  • Submitted for Tunecore editorial placement

  • Flagged “Como” for priority to Spotify

  • Created list of “latin alternative” community pages for outreach

    • To post all videos

  • Wikipedia entry submitted, awaiting approval from editors

    • Declined and resubmitted, waiting for approval

  • Edited Bandpage

  • Submitted album to Rovi/All Music

  • Band one sheet created

    • Use for editorial pitching and social media partnerships

  • Advertising plan and keywords created and sent for approval

  • Restarted Tumblr

    • Scheduled all gifs from Como out on Tumblr

    • Working with Tumblr to magnify profile

      • Pitched to partnerships

      • Pitched to developing artists

  • Social media timeline created

    • With placeholders, see below

  • Tunecore editorial pitch and marketing drivers sent for “Como” single release

    • Need 3 weeks for consideration

    • Flagged to Tunecore partners as priority track

    • Flagged to Tidal and Spotify as priority track

  • Gifs scheduled and created for “Como” video

 

Social media stats

Percentage growth

Facebook Likes

 

Timeline


6/21

Como Teaser GIF

all socials


6/23

Como teaser gif

all socials


6/24

Como video premiere/single drop

stereogum

Holiday Mountain.gif

7/1

Behind the scenes album- como video

facebook/ tumblr/ instagram

 

 

7/4

summer playlist up

all socials-- collaborative with Mexican institute of sound

 

Spotify playlist


7/11

lyric photos

all socials

Handwritten/doodles out lyrics to More + More


7/15

More & More single premiere

 
 

7/18

More & More teaser gif

 
 

7/20

More & More Teaser Gif

 
 

7/22

More & More video premiere

 
 

7/26

Facebook live stream

facebook - repost video to tumblr

Let's make this as weird as possible?


7/29

Fantasy Track Premiere

socials

With visualizer?


8/1

Behind the scenes album - buffin video

 
 

8/5

buffin single premiere

 
 

8/8

buffin teaser gif

 
 

8/9

countdown gif

all socials

From any video


8/10

countdown gif

all socials

From any video


8/11

countdown gif

all socials

From any video


8/12

buffin teaser gif

all socials

From any video


8/12

buffin video premiere

all socials

From any video


8/12

Street Date

 
 

 

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