PAM NASHEL LETO (Publicist): firstname.lastname@example.org
TAYLOR HAUGHTON (Publicist): email@example.com
Kassa Overall is best known as a member of the rap duo Peaceful Solutions with Kool A.D. (formerly of Das Racist). He currently performs nightly as DJ/hype man with Jon Batiste and Stay Human on The Late Show with Stephen Colbert. As a drummer, he performs regularly with Theo Croker, and co-produced Croker’s critically acclaimed 2016 album Escape Velocity. For the past three years, Kassa has toured with legendary jazz vocalist Dee Dee Bridgewater.
The video for “Mac and Cheese” can be viewed on a mobile phone or a personal computer, or in 3D using a VR headset that can access YouTube videos (such as Google Cardboard). Vice says of the video: “If you were cruising through the city with your friends and someone spiked your drinks and sparked a collective hallucination, it might feel like watching Bushwick-based rapper Kassa Overall's virtual reality music video for his new single "Mac and Cheese."”
Jordan Fish, who is known for directing videos for 2Chainz, MGMT and Das Racist, directed the innovative video. Fish simply set up the route and a Go-Pro and allowed for complete improvisation, resulting in the “DIY but perfectionist” aesthetic.
As a music video and as a song, “Mac and Cheese” is both aggressively immature and rooted in a rigorous philosophy of the irrational. Kassa's embrace of an absurdist poetics evolves from his training as a jazz drummer, an improvisatory discipline where one must habitually make sense of what may not seem to add up. “Each phrase or line is inspired by the last phrase.” he says. "Individually they don't seem to tell a story, but when you look at it from a distance, they form a clear picture."
And yet, Mac and Cheese” isn’t that complicated. “It’s also just some regular shit,” says Kassa. "I remember studying hand drums in West Africa. We were playing rhythms and songs that had been around for ages. And everyone in the community knew the parts. It was natural and connected to the people. And THAT is what made it real. To me, that is deeper than a philosophical explanation of why something has value."