February 16, 2018






This young Eritrean is a force to be reckoned with: with a very unique voice at hand and having already worked with the likes of Chris Brown, Young Chop, Jadakiss & Bob Sinclar; Negash is truly a man with the world at his feet.

Negash has certainly led a tough, more extraordinary life than most. In 1990, at just 16 years of age, and whilst pregnant with Negash, Ali’s mother was forced to flee the conflict between Eritrea & Ethiopia in the hopes of a better life for her one-year-old daughter and unborn child in Europe.

Negash spent his first five years of life in various refugee camps before the family was granted asylum in Scandinavia in 1995.

Growing up Negash knew he was destined to be an artist & his debut album Asmarino was released to wide critical and commercial success, and also saw Negash performing in L.A., Cai- ro, Stockholm in cooperation with LiveNation.

Negash, having recently settled in New York, has since then released the album  GettoPop, and the EP’s The African Dream, Millennial ManThe Collage, and has seen support from Radio 1Xtra, Interview Mag, Complex, BigBoy, Huffington Post, The Source, MTV UK to name a few.

After a lengthy break, Negash is ready to present his new album The Ascension, which has come to life in L.A., New York, London and Denmark over the course of the past year.

Negash says following of the album:

"The Ascension was created in a time of my life where I was going through major transformations. This album is the testament of me coming into my own and accepting myself, while daring to document all the nuances of my personality, showcasing just as much of the good as the bad and the ugly. Also, having experimented a lot on past projects, The Ascension hopes to possess all the golden bits from said projects and melting them into one vision, thereby also hoping the title will manifest as a self-fulfilling prophecy - The Ascension