MEL TRECHA // Publicist
UK singer/songwriter/producer/absolute dynamo Tatiana DeMaria's debut EP is here to kick in the door and blow your hair back, with her raw honesty guaranteed to leave you absolutely breathless. Her first release since tearing up the punk world as the leader of rock band TAT, the UK musician's taster to her forthcoming full-length is the result of DeMaria focusing on inspiring herself and others to be the very best versions of themselves, with music that's positively electric and punch-packing.
As a producer, DeMaria spends her latest project seamlessly and meticulously blending influences from all corners of the spectrum—from rock to R&B—resulting in a sound that stands out even amidst today's genre-fluid pop landscape. Guitars rub elbows with big beats, party-crashing choruses throw down with emotional catharsis, and tales of decadence are paired with tension-building percussion and raindrop bass lines. The new album is unquestionably the work of a full-service artist pushing themselves to leave no creative stone unturned, resulting in a collection of songs that sound like little else out there.
DeMaria's ambitious attitude was first showcased on TAT's 2008 debut LP Soho Lights, which she impressively wrote by herself at the age of 16, with two charting UK hits by the time she turned 18. TAT would go on to tour with the likes of Alice Cooper and the Offspring, as well as multiple Warped Tour stints; the band also received attention on US commercial and specialty radio, notching a post on Billboard's Heatseekers chart. At the height of touring, DeMaria was also writing and producing a wide variety of music, from rock to underground hip-hop, creating works for herself that cleverly blended those influences to form a fresh sound; after playing demos meant for other artists in meetings with labels, DeMaria instead started to receive offers for solo deals.
While writing and producing for other projects—including the worldwide theme song for 7UP, music for Pepsi ad campaigns, and the soundtrack to the Universal film Blue Crush 2—DeMaria continued to hone the new sonic directions showcased on TKTK. "I wanted to create something that was reflective of what I've been through, and I didn't want to be constrained by any stylistic boundaries," she explains regarding her creative process. "This was a challenge to find a style for myself that felt like home—where I could really just do what I wanted to do."
The result is the new album, which DeMaria describes as "a blend of synthetic and organic sound"—a perfect meeting point between the more rock-driven songs of TAT and the new, genre-blending style she's developed in the years since Soho Lights. "It’s important for me to differentiate between the two," she claims, "and not just shit all over something that I really loved." And it's easy to hear how TKTK achieves that tricky balance, from the intertwining guitars and hip-hop beats on "Too Much" to the breezy, emotionally naked pop of "Make Me Feel."
DeMaria cites the Clash. 2Pac, and Michael Jackson as artistic influences, noting that they're "Artists who always kept to the core of their honesty." And you can hear the impression those influences made on her within the sonic spaces that the new album creates. There's the stormy, love-hate dichotomy expressed on "London Don't Lie," and the slow-burning "AWS (What's Next)," which DeMaria describes as "summing up the gap between TAT and now. It's quite straightforward and honest—and this EP is about being as honest, simple, and raw as I can."
Indeed, anyone who's contemplated their own sense of personal growth while getting older in this strange world will find plenty to relate to on the album, a record that pairs diaristic lyrics with explosive choruses and deep, colorful production that sounds utterly unique in today's anything-goes pop landscape. "I grew up feeling like I wasn't an artist," DeMaria explains while discussing her own personal and artistic journey. "I was very raw when I started, but this EP is me coming full circle again. I want to be able to give people what music gave me." And the upcoming album proves that Tatiana DeMaria has plenty to offer—with plenty more to come, too.