Terra Naomi

 
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Recent updates/Highlights

  • Track driving ads live

    • Details below

  • Video boost live

    • Details below

  • Reached out to MILCK team for collaboration / social media share

    • Passed at this time

  • Reached out to Bandcamp for social share / match donation

    • Passed on match donation

    • Following up on social media share

  • Terra Naomi verified on Instagram

Advertising

Machine Age Track Driving

  • 35,267 reach

  • 1,330 likes

  • $0.15/ like

  • 1.54% result rate

Machine Age Video Boost

  • 40,879 reach

  • 20,082 engagements

   

Digital marketing

  • Sent to Apple Music rep

    • No culture/ political playlisting planned

    • Pitched Singer/Songwriter and Indie playlisting

  • Sent to Spotify Indie editor

    • Pitched: Alt Indie, New Indie Mix, Women of Indie, Indie Chill, Late Night Indie, Indie Pride

  • Sent to Spotify Roots/Acoustic editor

    • Pitched: Women of Folk, Folk Pop, Queer as Folk, Afternoon Acoustic, Indie Acoustic, Chill Singer Songwriter

  • Sent to Spotify Political playlist editor

    • Planning inauguration and women’s march themed playlists - pitched all protest playlisting and track features

  • Pitched Bandcamp donation match and feature

    • Followed up

  • Reached out to non profit organizations to feature track on email blasts on release day:

    • ACLU Southern California

      • Followed Up

    • Planned Parenthood Southern California

      • Followed Up

    • Black Lives Matter National + Black Lives Matter LA group

      • Followed Up

  • Assets created:

    • Teasers for track

    • Banners for re-skin

    • Ad for release

    • Liaise with Hotel Cafe promotions team

      • Gave assets

      • Asked for ticket comps for give away

    • Test ad plan delivered

      • First pass at creative delivered

      • Awaiting final cut of video to make ad

    • Release roll our delivered

      • One marketing item per week leading up to release

    • Single Art approved

      • Awaiting final master for ingestion into CD Baby

    • Best Practices delivered

    • Applied for Instagram verification

      • Followed up with new application and release plan to expedite

 
 

Facebook likes

Social Media

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This large of a twitter drop almost always means a purge in fake accounts - it’s not something to be worried about.

Facebook Trends

Post Engagements

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The drop here has to do with how well the Facebook Lives went in December and early Jan - the engagement on other posts is still working well, just not AS well as the Lives!

facebook best posts

instagram best posts

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