The Hot Sardines

release date: 6/17


Recent Updates/Highlights


  • Working with Perrier Jouet on sharing Hot Sardines cocktail on social media
    • Working on sharing/hosting live stream of cocktail making from Genuine Liquorette
  • Social cal updated with post release roll out
    • Continuing to update with new content
    • Sourcing Fan YouTube videos
  • Fan acquisition ads moving from UMC to Hot Sardines
    • Ad rundown below
  • Working with all venues to promote show on Facebook and socials

  • Reaching out to brands regarding Instagram take-over
    • Pass from Asos
    • Continuing to reach out to liquor sponsorship
  • Newport Jazz Festival instagram take over and playlist share confirmed
    • Looking into Facebook live stream or Q&A share
  • Regular Facebook live streams through tour
  • Postcard for tour with email capture element finished
    • Taken on tour with band
    • Includes social media call to action
    • Cocktail video with Eben at Genuine Liquorette awaiting budget approval
  • Spotify playlists created on band’s official page
  • Highline ballroom show announced - HIghline advertising live through promoter
  • BandsinTown Tour dates updated
  • Dolce and Gabbana providing assets for later social media use
    • Tagged band in posts about show
    • Re-posted on all band socials
  • Release email newsletter sent - release date
  • All UMC created promo scheduled in social media
  • Newport Jazz and World Cafe Live social media takeover confirmed    
    • Continue to target larger festival and dates for social media takeover
  • Email capture campaign around tour dates with custom cocktail and postcard
  • Exploring cut out for touring for photo uploads
  • Social media around live dates scheduled in overall release timeline for approval
  • Video teasers scheduled in all socials
  • Dropbox of assets delivered - scheduling out around main album release roll-out
  • TBT posts scheduled in until album release
  • Implementation of Hashtag #FrenchFriesandChampagne
    • To be used on all posts about album (where appropriate)
  • Cocktail recipe videos for album countdown on socials
  • Submitted for Instagram verification



  • Fan acquisition ad dark post running
    • $50/week
    • 5,765 reach
    • $0.95 like
  • Email newsletter sent with album release and When I Get Low I Get High video
    • 3,209 total opens
      • 31% open rate
    • 664 total clicks
      • 9.8% click through rate
      • 31.7% click per unique opens
  • Email newsletter sent with links to album purchase and video - pre order
    • 4,965 total opens
      • 32.4% open rate
    • 807 clicks
      • 10.4% click through rate
      • 30..7% clicks per unique opens
  • Fan acquisition ad approved by band and UMG
    • $50/week
    • Specifically targeting new Facebook likes
  • Ad ran on Birchmere page
  • Birchmere ad - $25/week event page boost
    • 4/25 -4/29
    • Targeting Alexandria, VA, Washington, DC and surrounding area
      • Fans and Friends of Fans
      • Ages 25-50
      • Like Artists: Stray Cats, Cherry Poppin' Daddies, Sharon Jones & The Dap-Kings, Preservation Hall Jazz Band, Alan Cumming or The Brian Setzer Orchestra


Social media Stats

percentage growth

Facebook Likes


Best Posts



UMG Created

Band Created

  • Video teasers
  • Countdown images
  • Running Wild official video
  • When I Get Low… official video

  • Live photos
  • Live video from Tour Manager
  • Cocktail postcard (Girlie to facilitate)
  • Tour Facebook header
  • Tour admat