The Hot Sardines

release date: 6/17


Recent Updates/Highlights


  • Social cal updated with post release roll out
    • See below
  • Fan acquisition ads moving from UMC to Hot Sardines
    • Awaiting When I Get Low pre roll from UMC
  • Scheduling Facebook Live with Eben Freeman at Liquorette for custom cocktail
    • Pitching food / drink based social media to host
  • Newport Jazz Festival instagram take over and playlist share confirmed
    • Looking into Facebook live stream or Q&A share
  • Regular Facebook live streams through tour
  • Fan Acquisition advertising ran Facebook
    • Moving to Hot Sardines pages
  • Working with all venues to promote show on Facebook and socials
  • Reaching out to brands regarding Instagram take-over
    • Pass from Asos
    • Meeting with Christina to go over Travel sponsorships scheduled
    • Continuing to reach out to liquor sponsorship

  • Postcard for tour with email capture element finished
  • Taken on tour with band
  • Includes social media call to action
  • Cocktail video with Eben at Genuine Liquorette awaiting budget approval
  • Spotify playlists created on band’s official page
  • Highline ballroom show announced - HIghline advertising live through promoter
  • BandsinTown Tour dates updated
  • Dolce and Gabbana providing assets for later social media use
    • Tagged band in posts about show
    • Re-posted on all band socials
  • Release email newsletter sent - release date
  • All UMC created promo scheduled in social media
  • Newport Jazz and World Cafe Live social media takeover confirmed    
    • Continue to target larger festival and dates for social media takeover
  • Email capture campaign around tour dates with custom cocktail and postcard
  • Exploring cut out for touring for photo uploads
  • Social media around live dates scheduled in overall release timeline for approval
  • Video teasers scheduled in all socials
  • Dropbox of assets delivered - scheduling out around main album release roll-out
  • TBT posts scheduled in until album release
  • Implementation of Hashtag #FrenchFriesandChampagne
    • To be used on all posts about album (where appropriate)
  • Cocktail recipe videos for album countdown on socials
  • Submitted for Instagram verification



  • Email newsletter sent with album release and When I Get Low I Get High video
    • 3,209 total opens
      • 31% open rate
    • 664 total clicks
      • 9.8% click through rate
      • 31.7% click per unique opens
  • Email newsletter sent with links to album purchase and video - pre order
    • 4,965 total opens
      • 32.4% open rate
    • 807 clicks
      • 10.4% click through rate
      • 30..7% clicks per unique opens
  • Fan acquisition ad approved by band and UMG
    • $50/week
    • Specifically targeting new Facebook likes
  • Ad ran on Birchmere page
  • Birchmere ad - $25/week event page boost
    • 4/25 -4/29
    • Targeting Alexandria, VA, Washington, DC and surrounding area
      • Fans and Friends of Fans
      • Ages 25-50
      • Like Artists: Stray Cats, Cherry Poppin' Daddies, Sharon Jones & The Dap-Kings, Preservation Hall Jazz Band, Alan Cumming or The Brian Setzer Orchestra


Social media Stats

percentage growth

Facebook Likes

Largest jump on 7/6 - completely organic and came from “On Your Page.” Facebook Live continues to draw huge numbers to the page.


Best Posts

Continue to be the Facebook Live Streams, all of which gain great audience during and after.




UMG Created

Band Created

  • Video teasers
  • Countdown images
  • Running Wild official video
  • When I Get Low… official video

  • Live photos
  • Live video from Tour Manager
  • Cocktail postcard (Girlie to facilitate)
  • Tour Facebook header
  • Tour admat