THE NEW UP

TINY MIRRORS

Release Date 11/4


RECENT HIGHLIGHTS

Digital marketing

  • Ad plan sent going through Novemeber release
    • Awaiting approval from band
  • Awaiting Almost Human file to create teaser and ads
  • Submitted to Rovi
    • For All Music, Barnes and Noble and Amazon
  • Facebook clean-up:
    • New Profile and Cover photo
    • Managed Tabs
    • Updated all contact information
  • Advertising A/B Testing finished
    • See results below
  • Full roll out schedule created
    • See timeline below
  • Best Practices and Suggestions sent
  • Black Swan Video uploaded to Facebook native video
    • Boosted to “Fans” and “Friends of Fans”
  • Branding conversations leading to “Super 8” “Retro-Future” branding
  • Black Swan teaser video created
  • Initial Ad plan created
    • A/B testing two markets
    • One “indie” - Phantogram, The Kills, Tame Impala - etc
    • One “classic” -Joan Jett, Heart, The Bangles - etc
  • Video roll out timeline created

Advertising

Classic:

  • 226 likes
  • 7,908 reach
  • $0.79/Like

Indie:

  • 178 likes
  • 6,306 reach
  • $0.89/like

Black Swan Boost:

  • 2,058 views
  • Top audience: Women 35-44
  • 181 post engagement
  • 5,217 reach

Social Media Rollout Timeline


10/3

black swan single art up

Facebook, instagram, twitter

We're gonna play some songs for you this week on Facebook live! In the meantime, have you checked out Black Swan yet?

 


10/5

acoustic black swan video

FACEBOOK live

One month until Tiny Mirrors comes out! To celebrate we're gonna play some songs for you live!


10/10

album art reveal on socials

Facebook, instagram, twitter

[Quote from band about album]


10/12

almost human video still

Facebook, instagram, twitter

Another new video #comingsoon.


10/17

almost human video teaser

Facebook, Instagram, Twitter

Almost Human will be here in a few days- watch this space!


10/19

toneden spotify follow contest

facegook, instagram, twitter

Click here and follow us on Spotify for a chance to win some tees and signed LPs of our debut.


10/24

almost human video premiere

tba

TBA


10/26

acoustic cover video

facebook, teasers on instagram, twitter

Cover of a favorite song on YouTube and Facebook native


10/31

new song teaser w/ animated visualizer

new song teaser w/ animated visualizer

Social media premiere of 30sec/1min new song with animated video visulalizer


11/2

the future is now super 8 video

facebook, teaser on instagram + twitter

HAPPY RELEASE WEEK! We made a new version of 'The Future is Now' to celebrate the occasion.


11/4

STREET DATE

Facebook, instagram, twitter

Personal video from band about album


 

Percentage Change


Best Posts

Taking part in larger conversations is doing well - be sure to include images when you can!