THE NEW UP

TINY MIRRORS

Release Date 11/4


RECENT HIGHLIGHTS

digital marketing

  • Facebook clean-up:
    • New Profile and Cover photo
    • Managed Tabs
    • Updated all contact information
  • Advertising A/B Testing finished
    • See results below
  • Full roll out schedule created
    • See timeline below
  • Best Practices and Suggestions sent
  • Black Swan Video uploaded to Facebook native video
    • Boosted to “Fans” and “Friends of Fans”
  • Branding conversations leading to “Super 8” “Retro-Future” branding
  • Black Swan teaser video created
  • Initial Ad plan created
    • A/B testing two markets
      • One “indie” - Phantogram, The Kills, Tame Impala - etc
      • One “classic” -Joan Jett, Heart, The Bangles - etc
  • Video roll out timeline created

advertising

 

Classic:

  • 226 likes
  • 7,908 reach
  • $0.79/Like
 
 

Black Swan Boost:

  • 2,058 views
  • Top audience: Women 35-44
  • 181 post engagement
  • 5,217 reach
 

Social Media Rollout Timeline


9/19

Behind the scenes recording pit

Facebook, instagram, twitter

Got a new track and video coming at you this week. Get ready!


9/20

pic of band watching video

FACEBOOK, INSTAGRAM, TWITTER

Making some final edits... #ComingSoon


9/22

Teaser of video

Facebook, instagram

Watch this space tomorrow for some new grooves.


9/23

Video premiere

Facebook - $25 boost; pin to top of the page

Thanks to @CraveMagazine for helping us release our Black Swan video. We hope you love it as much as we do.


9/24

Behing the scenes filming pic

Facebook, Instagram, Twitter

[caption from band - story from shoot]


9/26

screenshot of video

facegook, instagram

Making music to bleed to <3


Crave Online- Facebook Native Video

Thanks to @CraveOnline for premiereing Black Swan! #blackswan #musicvideo #premiere #cinematic


10/3

Black Swan single art up

Facebook, Instagram, twitter

We're gonna play some songs for you this week on Facebook live! In the meantime, have you checked out Black Swan yet?


10/5

Acoustic Black Swan Video

Facebook LIve

Cover of a favorite song on YouTube and Facebook native


10/31

New Song teaser w/ animated visualizer

Facebook, Instagram, Twitter

Social media premiere of 30sec/1min new song with animated video visulalizer


11/2

The Future is Now Super 8 Video

Facebook, teaser on instagram + twitter

HAPPY RELEASE WEEK! We made a new version of 'The Future is Now' to celebrate the occasion.


11/4

street date

facebook, instagram, twitter

Personal video from band about album


 

Social media percentage growth

 
Screen Shot 2016-10-04 at 6.11.39 PM.png

Best Posts

Videos do EXTREMELY well, much better than all posts on the page. We should make sure to use video whenever possible.