VICKYT

GHOST

 
 
 

Recent update

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  • ‘Touch’ added to User Generated playlists:
  • Manic Panic post running
    • Manic Panic boosting post on their pages
    • Manic Panic post driving to track
    • Awaiting links
  • Verb giving ‘Ghost Oil’ bundle for Playlist giveaway
    • Reaching out to Manic Panic as well
    • Playlist delivered, getting set up
  • Following up ‘Touch’ lyric video for post release content
  • ‘Another Word for Paradise’ art work delivered to Victoria
  • Ad running driving to Touch on Instagram and Facebook
    • Finished - final details below

digital marketing

  • Awaiting acoustic videos for ‘ghost’ and ‘turn it low’
  • ‘Touch’ delivering to Discover Weekly and New Release Radar
  • ‘Touch’ pitch for indie pop editor at Spotify
  • ‘Touch’ pitch for Apple
    • Followed up post release
  • Brand partnerships follow up and continued pitching
    • Manic Panic asset creation - using ‘Touch’
    • Verb Hair ‘Ghost’ Promotion set up
      • Using ‘Ghost’ in Instagram videos
  • Collage delivered for release week
  • Collage delivered for ‘Touch’
  • In contact with ‘Touch’ lyric video director
  • #BEYOUROWN interview secured
    • Awaiting run date
  • Tidal Rising playlsting pitched for ‘Touch’
  • ‘Touch’ digital pitch delivered to Stem with drivers
  • Submitted ‘Touch’ to:
    • Spotify New Music Friday
    • Spotify Indie Editor
    • Spotify Fresh Finds editor
      • Followed up with personal note
    • Spotify Pop Editor
    • Apple Indie coordinator
  • Cover art created for ‘Touch’
  • Discount Universe
    • Able to give 15% discount
  • Insectashoes pitched
    • Passed
  • House of Holland
    • Passed
  • House Dress pitched
    • Followed up
  • Cover FX pitched
    • Followed up    
  • MIlk Makeup pitched
    • Followed up
  • House of Holland pitched
    • Passed due to no samples available in US
  • Asos pitched
    • Willing to give clothes around live dates
  • Glossier secured
    • Product given
  • Matt + Nat
    • Passed at this time but will revisit
  • Updated roll out delivered
    • Includes delivery dates for assets
  • One Sheet created for Brand pitching
  • Pitched Artist Reps at Spotify for ‘Ghost’ release date
    • Pitched Indie and Pop playlist editors for ‘Ghost’ Release
    • Followed up with final playlisting push
  • Pitched Tidal Rising
    • Followed up
  • Delivered tiled art for “Ghost” Instagram roll our
  • Delivered “Ghost” album art
    • As well as alternates for social media posting
  • Delivered amended roll out plan
  • Delivered marketing drivers to Streaming Promotions
  • Updated and re-skinned website
  • Delivered banners for YouTube
  • Spotify ‘Turn It Low’ tracks up on Spotify
  • Facebook Live from Cobra Starship
  • Changed name to VickyT on all socials
    • Not Spotify, as ‘Turn it Low’ has already been delivered as Vicky-T

 

Advertising

Touch Track Driving:

  • 44,408 reach
  • 2,140 clicks
  • $0.16/click
  • 2.55% CTR

 

Ghost Track Driving:

  • 38,915 reach
  • 1,350 clicks
  • $0.22/click
  • 2.62% CTR
 

social media

Facebook likes

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We tend to lose likes during times of regular posting. I won’t start to worry unless this loss sustains for another week. I am keeping an eye to see if there are any particular posts that are initiating unlikes.

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Facebook Trends

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instagram best posts

facebook best posts

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twitter best posts

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