Founded in 1994, Girlie Action is a full service music marketing agency
designed to power the careers of artists and innovators.
Social, Digital and Direct-to-fan Marketing
Over the past 25 years Girlie Action has represented some of the world's most innovative artists, including Santigold, They Might Be Giants, Meshell Ndegeocello, The Preservation Hall Jazz Band, Talib Kweli, Tori Amos, My Morning Jacket, Linda Perry, Danzig, Krishna Das, Wyclef, Morrissey, Sia, Kathleen Hanna (Bikini Kill, Le Tigre, The Julie Ruin), LCD Sound System, Antony and the Johnsons, The White Stripes, Wu-Tang Clan, Don Giovanni Records, DFA Records and many more.
Our client roster also includes film & television creators, including director Silas Howard (Transparent, A Kid Like Jake), burlesque artist Dita Von Teese, graphic novelist Nicole Georges, civil rights activist/comedian Lizz Winstead and festivals such as The Food Film Fest, PSYCHO Fest LV, Sequence, The Gowanus Block Party, Et Cultura. We have also created campaigns for documentaries (The Punk Singer, Salad Days, A Band Called Death), feature films (Good Will Hunting, Lost in Translation, Velvet Goldmine, Little Miss Sunshine) and lifestyle brands (Puma, Ray-Ban, Microsoft, Scion, Absolut, Diesel).
With years of expertise working in a all musical genres, Girlie Action works on behalf of management and labels to quarterback album releases and project launches, overseeing all aspects of production, distribution and marketing for each release.
Girlie Action leverages long standing relationships with Digital Service Providers to work alongside distribution to maximize pitching for playlists across all platforms. We work with clients to identify the best strategy to make sure we’re setting each release up for success. In addition to pitching DSPs, Girlie Action pitches hundreds of third-party playlists created by brands, media outlets, bloggers and tastemakers across all streaming platforms including Youtube.
Social, digital and direct-to-fan Marketing
We create and execute personalized, innovative marketing campaigns for each release. Working hand-in-hand with the artists to magnify their voice and create the drivers and moments necessary to build a successful album release. From high level strategy, to social media best practices, to media and ad buying - we work to target and expand the every artists fan base.
Girlie Action will liaise with promoters, agents and artists to make sure that all tour dates are given attention. From creating the perfect tour announced, to killer assets, targeted social media posts -- we make sure that we’re working to sell tickets in every market.